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Boundless Southern Africa exhibits at the International Tourism Fair in Berlin

02.04.2019 - Article
Boundless stall at the ITB
Boundless stall at the ITB© GIZ

From 6th -10th March 2019, Boundless Southern Africa, the marketing initiative for Transfrontier Conservation Areas (TFCAs) in the SADC region, exhibited at the International Tourism Fair (ITB) in Berlin, Germany. The ITB attracts more than 110,000 trade visitors from 180 countries, including tour operators, tourism organisations, hotels, lodges, travel agencies, travel media and transport organisations.

The Team at the fair
The Team at the fair© GIZ

Boundless Southern Africa was exhibited at two stands and partnered with several TFCAs and private sector operators such as /Ai/Ais-Richtersveld Transfrontier Park, Kavango-Zambezi (KAZA) TFCA, KAZA Collection, Namibian Wildlife Resort, Children in the Wilderness, WIGWAM Naturreisen & Expeditionen and Wildrun Africa. Through the five-day exhibition, numerous meetings were held with regional and international tour operators, representatives of national tourism boards, international press and travel bloggers.

From 6th – 8th March, the 14th Pow-Wow for Tourism Professionals at ITB Berlin discussed on socially responsible tourism. The slogan of the three-day series of 2019 Pow-Wow events was ’Scenic Roads and Trails – Cherishing Earth’s Natural and Cultural Landscapes’. During the event, professionals focussing on scenic roads and trials, two transboundary trail run events were featured by Owen Middelton on Wildrun Africa, the Namibia Crossing and Mapangunbwe and Safari-on-the-Run. A networking event was also organised with the German Travel Association for Southern and East Africa (ASA). Boundless Southern Africa and ASA are partnering for an “ASA goes Africa” series of familiarisation trips which will take place in June 2019. KAZA, Great Limpopo and Lower Zambezi – Mana Pools TFCA will be visited by German tour operators and travel trade during that time.

In particular, KAZA TFCAs receives much interest of the travel trade and beyond, partly due to their long-standing participation at the ITB. Furthermore, Landrover Germany has selected KAZA as their destination for the Landrover Experience Tour which will take place in November 2019. In a promotional video produced by Landrover, the trip across the five KAZA partner countries was and is still being advertised to the 4x4 community in Germany.

Side event
Side event© GIZ

During a side event hosted at the exhibition stand of the Germany Ministry for Economic Cooperation and Development (BMZ), the SADC/GIZ Transboundary Use and Projection of Natural Resources (TUPNR) programme presented on the tourism support being provided in the Southern region. A new tourism support package was introduced under the title “Southern Africa: Nature Experiences without Borders – African Tourism of the Future”.

The participation of Boundless Southern Africa at the ITB 2019 was supported by the SADC/GIZ TUPNR programme, private sector partners and Peace Parks Foundation. The SADC/GIZ TUPNR programme aims at ensuring that regional and national actors improve the implementation of SADC protocols and strategies for sustainable natural resource Management.

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